Sunday, 18 September 2016

Transforming Congolese Tourism

The Congolese-tourism Industry needs a big time transformation in terms of management and marketing. What we have today in Congo DR is more of protecting the wildlife which is a noble cause, but the wildlife is not generating any income for the country.

We continue to see the thieving regimes of Uganda and Rwanda taking ownership of Congolese wildlife like mountain gorillas, etc. In fact, one is left to think that mountain gorillas are a property of those thieving regimes.
I would like to take this opportunity to thank all the patriotic staff of the Virunga park for their sacrifice and wonderful wok they've done over the years under terrible conditions to protect the Congolese wildlife. Thank you very much!!

However, After studying the Congolese tourism industry, I think it will need to move from wildlife as the main package and introduce new activities. The new Tourism industry needs to be attractive to both Congolese and foreigners. Its  simplicity and inclusiveness of all Congolese that will build a dynamic tourism industry.
The western part of Congo has wonderful beaches that need serious landscape re-designing. As things take long to be implemented in Congo-Africa in general, I thought I come up with a virtual design that can be implemented in the actual beach.

From Reality to a Virtual Reality Holiday Island

Its always known by most designers, that great design are adapted from something that is already in existence-you need to look at something for solutions and inspiration.
In order to construct a holiday Island for a virtual Reality experience, I had to travel into reality to get some ideas. I know this writing might be boring to some, but eeh..., to make things fun, I have to dream big.

The travel and tourism industry of the future, will need Virtual Reality Holiday Islands to complement their existing tourist packages.

The problem today that most African countries have failed to understand, is what to offer tourism-its not always about what to see, but what activities to do.

Today most advanced tourist industries make more money in activities than tourist sites. Its all about understanding the needs of the modern tourist-they go on holiday to mostly have fun and not see things.
The African youth is more confident than before-any artist should be able to enjoy unstaged installation.The summer has come and gone depending on your location. Its always good to get away from the studio and work and go somewhere far....
The best holidays are the ones not advertised in holiday packages organised by travel agencies. The African holiday, travel industry is still dominated by a uniformity mentality.

This holiday will be incorporated in an Island virtual reality environment. Its an experimental project  with a big surprise when finished:

The virtual Reality Environment

This Virtual Reality, VR environment has other 2 parts that I have intentionally left out as a surprise.

Joram Jojo

New Stories

Popular stories